Yelp has dropped its annual trend report for 2026. According to millions of searches and evaluations on the consumer review platform during the past year, beauty’s next wave is all about science-led fixes and upgrades, plus a dose of transparency.
Here are the top three data-driven insights into beauty and wellness trends expected to dominate in the coming year.
1. High-Tech Hair Restoration
We're officially past the hush-hush era of thinning hair. Yelp searches show a major surge in hair-loss solutions, from hair transplant surgery (up 111%) to experimental regenerative therapies such as PRP hair-loss treatment (up 51%) and stem cell restoration (up 567%).
For those avoiding needles, hyper-realistic hair toppers are having a moment, soaring 733% thanks to an emerging specialty: customizeable hair systems.
2. Non-Invasive Lifting & Tightening
Advanced tech firming is the new self-care flex. Laser facial treatments exploded 916%, CO₂ laser searches jumped 106%, and red-light therapy rose 304%.
Technology using ultrasound to stimulate collagen and elastin is huge, especially for those seeking more lifted jawlines. Therapies include Sofwave (up 58%) and Ultherapy (up 37%) becoming the go-to for a sculpted profile without downtime.
3. Injectables, But Make Them Next-Gen
Move over, Botox. Letybo — the newest Korean injectable to hit U.S. medspas — earned FDA approval in March 2025 and is already causing a frenzy with Yelp searches spiking 5,250%. Like Botox, it's a type of neurotoxin, praised for its high purity and natural-looking wrinkle reduction results.
As for wellness aficionados, the next big inside-out upgrade is NAD+ (nicotinamide adenine dinucleotide), a coenzyme vital for cellular energy and metabolism. Injections are designed to support cellular functions such as energy production, DNA repair, and metabolic processes, and searches for them jumped 1,720%, on Yelp.
The bottom line: Beauty and wellness in 2026 is trending smarter, less invasive, and far more personalized, K-beauty is stronger than ever, and “longevity chic” is a thing.