Louis Vuitton has debuted La Beauté Louis Vuitton, its first full makeup line, with cutting-edge virtual try-on technology designed to elevate the luxury beauty experience.
Developed in partnership with AI and augmented reality tech specialist Perfect Corp., the line spans 65 lipstick shades, eight eyeshadow palettes, and 24 curated makeup looks under the guidance of legendary makeup artist Pat McGrath as its Creative Director.
All are integrated into an immersive digital experience accessible across 33 countries via web and mobile apps.
By embedding advanced digital tools at launch, the French fashion house has signaled how personalization and realism are reshaping the future of prestige beauty.
“This makeup launch is more than a product release,” says Maria-Jose Barrera Rojas, Global VP E-Commerce for Louis Vuitton. “It is the expression of a new creative territory,”
The technology, customized exclusively for Louis Vuitton, introduces several industry-first innovations:
- An AI-powered lipstick shade recommendation engine, which analyzes users’ complexions to deliver personalized matches;
- Filter-free realism, which eliminates traditional overlays to ensure products behave naturally on the face and that the tech responds to movement without distortion;
- A dual-shade comparison tool for the lip shades, which allows side-by-side testing;
- Enhanced lip-tracking technology, which further improves precision and realism.
Perfect Corp. founder Alice Chang says the partnership “showcases the future of luxury beauty — personalized, immersive, and digitally elevated from the very first touchpoint.”