Beauty & Wellness Trends Fueling a Global Demand for Collagen

The global collagen market is expected to grow by more than $2 billion in the next 5 years as consumers are increasingly drawn to its benefits for skin, joints, and overall wellness.

According to a recent report, "Collagen Market  Size, Share, & Industry Growth Trends – Global Forecast to 2030” by Markets and Markets, the demand for collagen will fuel the robust 5.3% annual growth rate from $5.1 billion in 2023 to $7.4 billion by 2030 — a 41.1% increase overall.

Collagen — the main structural protein found in skin and connective tissues — is an increasingly hot ingredient in a wide range of products, from hair and skin care to wellness and fitness supplements to pharmaceuticals.

According to the report, the fastest-growing collagen type on the market is marine collagen, made from fish byproducts. It’s known for being easy to absorb and rich in nutrients, especially Type I collagen, which supports skin and joint health.

A major trend in 2025 is the rise of plant-based collagen alternatives, the report says. As more consumers seek clean-label, cruelty-free, and sustainable options, companies are bio-engineering “vegan collagen.” This shift is creating new opportunities for brands to offer ethical and eco-friendly products.

Nutritional products are driving much of the market’s growth, with consumers seeking collagen to support recovery, skin health, and overall wellness. Available in powders, drinks, and gummies, collagen is a common part of modern U.S. diets.

The U.S. is also seeing increased adoption of collagen in wound care, dental health, and sports nutrition.

The report identified two U.S. companies among the biggest global collagen providers currently used in skin, scalp, and hair-care products and wellness supplements: Darling Ingredients of Irving, TX and Ashland of Wilmington, DE.

Darling recently partnered with Tessenderlo Group, a Belgium-based top collagen manufacturer worldwide, to combine the two companies’ gelatin and collagen segments and form a super brand: Nextida.