Real Skin, Real Talk: Savanna Boda’s Bold Brand Path

Savanna Boda, aka The Dallas Aesthetician, is kind of a big deal in the wellness world. With a huge Instagram following, a hit podcast, and a thriving skincare business in Texas, Boda has become one of the industry’s most authentic and influential voices.

Long before the accolades — including being a finalist for Most Influential Spa Leader in the American Spa 2024 Professional's Choice Awards — Boda was a Gen Z nursing student struggling with cystic acne and desperately searching for answers.

“I was saving up all my money, trying every product and treatment out there, but nothing worked,” Boda recalls. “That’s when I realized estheticians could do so much more than waxing or facials. They could actually correct complex skin concerns.”

Driven by a personal mission to understand and heal her own skin, Boda enrolled in esthetics school. It ended up fulfilling that calling she felt to help others.  Today, she’s not only a licensed medical aesthetician and acne specialist but also the founder of Savanna Boda Aesthetics, a results-driven clinic rooted in ethics, education, and long-term skin health.

Balancing Business, Branding, and “The Blondest”

Running a thriving seven-figure business with a six-person team is no small feat. Add hosting a podcast, mentoring aspiring estheticians, developing proprietary skincare products, and raising a family — it’s a lot, but Boda makes it look (and feel) refreshingly real.

“I certainly experience burnout and breakouts like anyone else,” she admits. “But having a great team and taking it one day at a time is incredibly important.”

It’s that honesty, and her zero-filter approach to beauty culture — that’s helped Boda stand out in a world of quick fixes and social media gloss. Her focus? Commitment and consistency over trends and buzzwords. “For my business, clients know we’re about long-term corrective esthetics."

Boda is bringing her business acumen to the International Beauty Show-Las Vegas for an interactive master class that dives deep into building an unforgettable brand for businesses of all sizes and for owners of all levels of experience.

"Branding can be a daunting subject when you are just starting your business,” she says. “But with the tools I teach during this workshop, you will no longer be questioning what the next move is for your visual identity and voice for your business.”

In her two-hour workshop, Boda guides attendees through multiple aspects of branding — from crafting an impactful brand story to sharpening visual identity. Live strategy sessions, actionable tools, and plenty of “a-ha” moments are on tap.

When she’s not in the treatment room or classroom, you’ll find Boda behind the mic on "The Blondest" — her candid podcast where she chats about skincare, business, motherhood, and “all the things no one tells you about.”

“The podcast is really where people get to know the real me,” she says. “I’m an open book on all of my platforms.”

It’s also where her audience gets a deeper look into the life of a multi-hyphenate entrepreneur who somehow manages to keep it all together without pretending she has it all figured out.

As an ambassador for heavy-hitting skincare brands including SkinPen, Face Reality, CO2Lift Pro, Hydrinity, and others — and an advisory board member for the National Aesthetic Spa Network —Boda has to be selective about her partnerships.

“I usually approach companies first after researching their products and values,” she explains. “I only align with brands that are as results-driven and ethical as I am.”

Her business is expanding, her influence is growing, and her impact on the aesthetics community continues to deepen. But when asked what brings her the most joy these days, Boda’s answer is surprisingly simple: giving back.

“After nearly eight years in the industry, my favorite part is educating others,” she says. “I truly believe this industry is big enough for all of us.”

 

Savanna Boda will be teaching "Building a Brand That Endures: An Interactive Master Class with Savanna Boda" at the International Beauty Show-Las Vegas from June 21-23, 2025. Register here.