TONI&GUY’s International Artistic Director Efi Davies took the top honor at the British Hairdressing Awards 2025, claiming British Hairdresser of the Year alongside Avant Garde Hairdresser of the Year in an impressive double win.
The annual ceremony, sponsored by Schwarzkopf Professional, brought more than 1,500 industry leaders and creatives together in London’s Grosvenor House Hotel for a high-energy celebration of artistry, innovation, and technical brilliance across 19 categories.
“Every winner represents what makes the hair industry so special: its passion, innovation, and spirit of collaboration,” says Mark Moloney, Managing Director of Hairdressers Journal International, the event organizer.
"Tonight's winners have raised the bar once again, proving that British hairdressing remains the global benchmark for creativity and excellence."
Davies took the top honor for a live presentation of her Parousia collection, and the Avant Garde prize for her collection Fractals.
2025 honorees include:
- British Hairdresser — Efi Davies, Toni&Guy London Academy
- Session Hairdresser — Eugene Souleiman
- International Collection — Bernadette Beswick, Beswick Education Services
- Afro Hairdresser — Rick Roberts & Zoe Roberts, Rick Roberts
- Avant Garde Hairdresser — Efi Davies, Toni&Guy London Academy
- Men's Hairdresser — Joshua Lamonaca, Menspire
- Newcomer — Chloe Houston, Houston Hair
- Schwarzkopf Professional British Colour Technician — Steven Smart, Smartest 73
- Trend Image — Rick Roberts, Rick Roberts
- Artistic Team — Hob Academy Creative Team, Hob Academy
“Winning a British Hairdressing Award is one of the greatest accolades in our industry,” says Mert Eren, General Manager for Henkel Consumer Brands Hair Professional UK & Ireland at Schwarzkopf Professional.
“This year's winners have not only inspired their peers with visionary ideas and flawless execution, but they have also raised the bar across every aspect of hairdressing.”
Winning regional Hairdresser of the Year honors were:
- Eastern — Darrel Starkey, Taylor’s Hair Studio
- London — Lucia Siero Hernandez, Toni&Guy Westfield
- Midlands — Rebecca Jacques & Aimee Atkins, Rebecca Jacques Hair
- North Eastern — Emma Simmons, Salon 54
- Northern Ireland — Damien Johnston & Stephen Aiken, Pure Hair
- North Western — James Earnshaw, James Earnshaw Hair
- Scottish — David Corbett, David Corbett Hairdressing
- Southern — David Cassidy, Palette & Bristle
- Wales & South West — Steven Smart, Smartest 73
The night also marked an emotional milestone as the industry paid tribute to Jayne Lewis-Orr, Executive Director of Hairdressers Journal International, who is stepping down after more than three decades shaping both the brand and the awards.