Las Vegas turned up the glam as tens of thousands of beauty and wellness pros packed its Convention Center for the 2025 International Beauty Show alongside the International Esthetics, Cosmetics & Spa Conference.
With exclusive show-only deals and product debuts buzzing across the floor, attendees were ready to shop, sample, and stock up.
More than 400 exhibiting companies showed out, with many unveiling fresh innovations and first-time launches. Here’s a look at some of the standout new arrivals that grabbed attention:
Amplify the Stylist NOVA Rift 5.5" Shears
Making its official debut at the International Beauty Show-Las Vegas, this precision cutting tool forged from premium Japanese VG10 steel had stylists lined up before the booth opened; sold out quickly; and racked up several pre-orders. Its superpowers: slide cutting and carving through wet or dry hair.
FarmHouse Fresh Limited-Edition Rosé Moon Dip
While the brand's Moon Dip body mousses aren't exactly new (they've been a best-seller for a while now), this limited-edition version, infused with a rose-gold shimmer, was a novel find at the FarmHouse Fresh booth. Buyers loved its firming peptides, weightless texture, and iridescent finish — plus the fact that 100% of its sales support the brand's FHF Animal Sanctuary.
Gamma & Bross Nebula Ultrasonic Vapor Hair Steamer
Along with their luxe salon furniture, Gamma & Bross offered a variety of spa-like value adds to give clients a reason to keep coming back. This Ultrawash shampoo unit is decked out with the works: a Chromatherapy color therapy dome, a shiatsu massage system, and the brand’s newest launch — this whisper-quiet, shine-boosting, color-enhancing, scalp-cleansing hair steamer.
Sensei Shear Systems Deep Cut Serrated Cutting Shears
Peep those deeeeep ridges! Showgoers got their hands on Sensei’s new line of cutting shears with perfectly spaced serrated avenues carved via Computer Numerical Control (CNC) technology — for clean, precise, accurate cuts.
Sofgel E1 Electric Nail File
Nail techs were buzzing around Sofgel’s newest tool: a compact, lightweight electric file paired with a vibration-free handpiece with a comfortable grip. It’s acetone resistant, waterproof, quiet, and stylish.
Soleil Hair Tools Infrared 2” Blowout Brush
The newest launch by this stylist-owned company is an all-in-one styling champ that combines gentle heat with sleek design to dry and style the hair simultaneously, leaving strands smooth, voluminous, and protected from damage.
Stylecraft Sage Collection
Stylists oohed and aahed over the newly launched collection’s luxe matte finish, comfortable grip, and top-tier performance of its four core tools: the Hair Dryer, Deep Waver, Flat Iron, and Retractable Brush.
Ted Gibson Beauty Wellness Science Ascension Supplement
Showgoers who tried a sample of Ascension at the celebrity stylist’s ahhhhh-mazing daily sound bath tended to walk out with a supply of their own. It’s the first product out the gate for the new brand, which prioritizes wellness as the foundation of physical beauty. Adaptogenic mushrooms are the key, and this mix-in powder has four of them along with a rare blue-green algae for mental clarity, stress relief, better sleep, and glowing skin — all while somehow tasting nice.
VIORI Aged Sandalwood Men's Line
VIORI’s sustainable, nutrient-dense, rice water-infused hair and body bars were clearly a draw to showgoers, who particularly gravitated to the new men’s line. Though the shampoo/ conditioner bars sold briskly, it was the limited-edition oil and butter-enriched scrub bars that had brand reps frantically placing orders before the stock ran out completely.
Zenagen Men's Essential Trio
The brand's plant-powered products are renowned for their ability to combat thinning hair, and this new complete care kit checked all the boxes important to men: Easy to use, Easy to use, Effective, and ... Easy to use. It's just three essentials — Revolve Shampoo, newly launched Revolve Conditioner, and Densifying Hair Serum — designed to support scalp health and deliver thicker, healthier-looking hair.
