Announcing the Winners of the 2025 Professional's Choice Awards

This article was originally published in American Spa.

 

Welcome to the 21st edition of American Spa’s annual readers’ choice awards. Thanks to the thousands of spa decision-makers who voted, we’re excited to share their picks for the top products, manufacturers, and more. Here's the complete list of categories, winners, and finalists for you to enjoy.

Below are the winners of American Spa's 2025 Professional's Choice Awards. Winners are highlighted. Finalists are listed in descending order below each winner.

Favorite Skincare Line: Eminence Organic Skin Care

Finalists

  • FarmHouse Fresh
  • Circadia
  • Dermalogica
  • Osmosis
  • HydroPeptide

Favorite Bodycare Line: Eminence Organic Skin Care

Finalists

  • FarmHouse Fresh
  • OSEA
  • Pure Fiji
  • Biotone
  • Voya

Favorite Nailcare Line: OPI

Finalists

  • Dazzle Dry
  • CND
  • Essie
  • SpaRitual
  • Butter London

Favorite Cosmetics Line: Jane Iredale

Finalists

  • M.A.C
  • BareMinerals
  • Colorescience
  • Osmosis
  • Glo Skin Beauty

Favorite Suncare Line: COOLA   

Finalists

  • Eminence Organic Skin Care
  • Colorescience
  • EltaMD
  • TiZO
  • Image Skincare

Favorite Eyelash/ Eyebrow Conditioner Line: RevitaLash Cosmetics

Finalists

  • Grande Cosmetics
  • Jane Iredale
  • Olaplex
  • LiLash
  • RapidLash

Favorite Eyelash Extension Line: Ardell

Finalists

  • Bella Lash
  • NovaLash
  • Xtreme Lashes
  • Minkys
  • Borboleta

Favorite Medical Spa Line: SkinCeuticals   

Finalists

  • Osmosis
  • PCA Skin
  • Image Skincare
  • Obagi Medical
  • DMK

Favorite Hair Removal Line: Cirépil by Perron Rigot

Finalists

  • Satin Smooth
  • GiGi
  • Berodin
  • NuFree Nudesse/Finipil
  • Lycon Wax

Favorite Men’s Line: American Crew

Finalists

  • Elemis
  • Pure Fiji
  • OM4 Organic Male
  • Phytomer
  • Voya

Favorite Natural Line: Eminence Organic Skin Care

Finalists

  • FarmHouse Fresh
  • Osmosis
  • OSEA
  • Tara Spa Therapy
  • Caudalie

Favorite Brightening Line: Eminence Organic Skin Care 

Finalists

  • FarmHouse Fresh
  • Image Skincare
  • Lira Clinical
  • Intraceuticals
  • Repechage

Favorite Vitamin/ Supplement Line: Nutrafol

Finalists

  • Osmosis
  • Thorne
  • Murad
  • Face Reality
  • Hush & Hush

Favorite CBD Line: FarmHouse Fresh

Finalists

  • CauseMedic
  • GlyMed Plus
  • Vital Body Therapeutics
  • Well Products
  • Carpe Diem CBD

Favorite Ayurvedic Line: Aveda

Finalists

  • Tara Spa Therapy
  • Body Bliss
  • Shankara
  • Soothing Touch
  • UMM Skincare

Favorite Aromatherapy Line: Aveda

Finalists

  • Naturopathica
  • Tara Spa Therapy
  • Body Bliss
  • Aroma360
  • Yon-Ka Paris

Favorite PPE Line: Barbicide

Finalists

  • Earthlite
  • Prevention Disinfectants
  • PureGreen24
  • Lucas Products
  • Mar-V-Cide

Favorite Private Label Line: Body Bliss

Finalists

  • Spa De Soleil
  • ReadyCare Industries
  • Pravada
  • YG Laboratories
  • Topix

Favorite Haircare Line: Moroccanoil

Finalists

  • Aveda
  • Amika
  • Olaplex
  • Pureology
  • Redken

Favorite Vitamin C Line: Image Skincare

Finalists

  • EmerginC
  • Dr. Dennis Gross Skincare
  • Murad
  • Glo Skin Beauty
  • Pure Fiji

Favorite Acne Line: Face Reality

Finalists

  • Dermalogica
  • PCA Skin
  • ZO Skin Health
  • GlyMed Plus
  • G.M. Collin

Favorite Hair Loss/ Scalp Line: Kérastase

Finalists

  • Nioxin
  • Amika
  • Kevin.Murphy
  • Oribe
  • Bosley

Favorite Intimate Care Line: Bushbalm

Finalists

  • Fur
  • Good Clean Love
  • Lola
  • The Perfect V
  • Nelly De Vuyst

Favorite Sensitive Skin Line: Hale & Hush

Finalists

  • Dermalogica
  • Yon-Ka Paris
  • Natura Bissé
  • Pevonia Natural Skincare
  • G.M. Collin

Favorite Sheet Mask Line: HydroPeptide

Finalists

  • Knesko
  • DermaplanePro
  • 111Skin
  • ToGoSpa
  • Sorella Apothecary

Favorite Anti-Cellulite Line: Elemis

Finalists

  • Phytomer
  • Comfort Zone
  • Marini SkinSolutions
  • Biologique Recherche
  • Guinot

Favorite Sunless Tanning Line: St. Tropez

Finalists

  • Coola
  • Fake Bake
  • Infinity Sun
  • Vita Liberata
  • Innové, Inc.

Favorite Company for Retail Products: Barefoot Dreams

Finalists

  • Alo Yoga
  • Voluspa
  • The Beauty of Hope
  • VitaJuwel
  • Beyond Yoga

Favorite Hydrotherapy Equipment Company: Lemi Group

Finalists

  • Kohler
  • HydroCo
  • Gharieni
  • Touch America
  • Wellness JK

Favorite Spa Robe Manufacturer: Comphy

Finalists

  • Boca Terry
  • Mansfield International
  • Sposh
  • Kashwere
  • The Madison Collection

Favorite Treatment Table Manufacturer: Oakworks

Finalists

  • Living Earth Crafts
  • Lemi Group
  • SkinAct
  • Gharieni
  • Plush + Oak

Favorite Laser and Light Manufacturer: Celluma Light Therapy

Finalists

  • LightStim
  • Lumenis
  • Candela
  • Zemits
  • Lightwave

Favorite Aesthetic Equipment Manufacturer: Celluma Light Therapy

Finalists

  • LightStim
  • Glo2Facial by Geneo
  • Zemits
  • Silhouet-Tone
  • Rezenerate

Favorite Hair Styling Tool Manufacturer: Dyson

Finalists

  • CHI
  • Shark Beauty
  • GHD
  • L’Oreal Professionnel
  • Solano

Favorite Spa Software: Book4Time

Finalists  

  • Vagaro
  • Square Appointments
  • GlossGenius
  • Booker by Mindbody
  • Meevo by Millennium

Favorite Distributor: Universal Companies

Finalists

  • SalonCentric
  • The Spa Mart
  • Pure Spa Direct
  • ReadyCare Industries
  • Massage Warehouse

Favorite Nailcare Equipment Manufacturer: Lemi Group

Finalists

  • SkinAct
  • Noel Asmar/Pedicure Bowls
  • Continuum
  • Gharieni
  • Belava

Favorite Spa Uniform Manufacturer: Noel Asmar Uniforms

Finalists

  • Figs
  • Fabletics
  • Grey’s Anatomy Scrubs
  • Yeah Baby
  • Cintas

Favorite Spa Sandal Manufacturer: Oka-B 

Finalists

  • Havaianas
  • Feelgoodz
  • Sposh
  • Boca Terry
  • Zendals

Favorite Company For Spa Sheets and Towels: Comphy

Finalists

  • Earthlite
  • Sposh
  • Monarch Cypress
  • Frette
  • Hollywood Face

Favorite Touchless Treatment Equipment Manufacturer: Living Earth Crafts

Finalists

  • Salt Chamber
  • PureWave
  • Gharieni
  • Hyperice
  • Dreampod

Favorite Handheld Skincare Device Manufacturer: NuFace

Finalists

  • Bio-Therapeutic
  • Therabody
  • Dermalogica
  • DermaFlash
  • Dr. Dennis Gross Skincare

Favorite Fitness Equipment Manufacturer: Peloton

Finalists

  • Technogym
  • Therabody
  • Life Fitness
  • Matrix
  • Precor

Favorite Company for Product Education: Eminence Organic Skin Care

Finalists

  • FarmHouse Fresh
  • Circadia
  • Dermalogica
  • Skin Script
  • Repechage

Most Influential Spa Leader: Boldijarre Koronczay, President, Eminence Organic Skin Care

Finalists

  • Marti Morenings, Chair and Chief Innovation Officer at Universal Companies
  • Ben Johnson, M.D., Founder of Osmosis
  • Michael Pugliese, CEO of Circadia
  • Tony Angel, Director of the Spa at the Ritz-Carlton Orlando Grande Lakes
  • Tammy Pahel, Vice President of Spa & Wellness at Carillon Miami Wellness Resort

Favorite Spa Consultant: Holleigh Alexander-Ramsey, CEO and Founder, Spalign Concepts

Finalists

  • Dawn Page, CEO And Creative Director, New Dawn Spa and Retail Consulting
  • Lynn Curry, Founder, Curry Spa Consulting
  • Leah Crump, Founder, Leah Crump Consulting
  • Catherine Warren, Vice President of Strategic Partnerships, Arch Amenities Group
  • Amy McDonald, Principal and CEO, Under a Tree Consulting