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Education
View From My Chair
How-To
Ask the Experts
Hair
Color
Cut
Extensions
Styling
Texture
Barbering
Nails
Skin
Products
Hair
Men's
Skin
Nails
Beauty News
Business
Trends
International Beauty Show
Resources
Games
American Salon Academy
Podcasts
Playbooks
Contest
Partner Insights
Reports
Email Courses
Webinars
Events
Subscribe
American Salon
IBS
American Spa
IECSC
SPATEC
SIBEC
Advertise
Jen Atkin
Extensions
BELLAMI Goes All In on Changing Attitudes About Hair Extensions
Through a bold new marketing juggernaut, BELLAMI intends to broaden and reshape how beauty professionals and consumers alike think about extensions.
Eileen Loh
Sep 25, 2025 9:50am
OUAI Launches Anti-Dandruff Shampoo
Dec 15, 2022 10:27am
Product of the Day: Dyson Airwrap 2.0
Jun 2, 2022 2:19pm
Machine Gun Kelly to Launch Unisex Nail Polish Line
Apr 22, 2021 11:09am
Dyson and Mane Addicts Team Up to Honor Salon Heroes
Mar 18, 2021 12:40pm
Dyson's Latest Tool Is an Out-of-this-World Flat-Iron
Mar 10, 2020 3:57pm