Neutrogena's latest launch is a 5-product hair-care line developed with dermatologists and utilizing buzzy skin actives to support hair growth and scalp health.
The brand’s parent company, Kenvue, is accompanying the release of the new Hair Restore line with a clinical study to test its efficacy, and is debuting the collection at Walmart with plans to expand it to additional retailers in early 2026.
A legacy skin- and body-care brand that includes scalp-care offerings, Neutrogena is entering fairly new territory with a collection focused on hair health and growth.
The Hair Restore line includes:
- Strength & Purity Shampoo and Strength & Hydrating Repair Conditioner;
- Triple Action Scalp Detox Cleanser, which resets and clears the scalp for growth, while boosting circulation;
- Advanced Growth Support Serum, which uses the brand’s proprietary Micro-Peptide XP to restore hair density and reduce shedding; and
- Pro-Collagen Peptide Supplement, a powdered drink supplement which supports the body’s natural production of collagen to promote thicker hair.
Along with the Hair Restore release, Kenvue — a Johnson & Johnson spinoff focused on beauty, health, and wellness — also announced a new collection from the hair-care brand OGX: ProGrowth + Peptide, a growth and repair system created with trichologists.
Both collections begin rolling out this fall, with nationwide availability in 2026.
“While both systems harness peptides to support scalp health, each brand leverages this powerhouse ingredient in a distinct way to meet diverse consumer needs,” Kenvue says in announcing the release of both lines.
“Years of experience in skin care helped us develop innovations that address a range of hair-care concerns,” says Adam Ricciardone, Global Head of R&D, Skin Health & Beauty at Kenvue.
“With Neutrogena Hair Restore, we applied patent-pending skincare technologies to help create a stronger scalp barrier primed for regrowth.
“OGX ProGrowth + Peptide brings skin-repair science to life at the root — nourishing and revitalizing the scalp for visibly thicker, fuller hair.”
The four-product OGX line consists of:
- ProGrowth + Peptide Shampoo with mandelic acid, a gentle exfoliator that removes buildup;
- ProGrowth + Peptide Conditioner with the brand’s Lipi Pro Shield Technology to reduce hair fall due to breakage;
- ProGrowth + Peptide Scalp Serum, which distributes a fast-absorbing formula via a click pen to reinforce the roots; and
- ProGrowth + Peptide Scalp Mist, a thermal protectant that plumps strands from root to tip.