L.A.-based Boulevard has secured an $80 million bag that the beauty and wellness tech provider intends to spend on more and better AI-powered tools for salons, spas, and medspas.
Boulevard recently closed an $80 million Series D funding round by JMI Equity, with backing from Index Ventures and VMG Partners.
“This funding allows us to deliver more of the enterprise-grade features our customers are asking for,” says Matt Danna, co-founder and CEO of Boulevard, “while doubling down on the AI capabilities that will define the future of self-care.”
Matt Emery, Partner at JMI Equity, is joining Boulevard’s Board of Directors as part of the deal.
“We’re excited to help (Boulevard) continue redefining the self-care experience with intelligent, user-friendly technology,” he says.
Boulevard’s Precision Scheduling software feature already uses AI to determine efficient appointment times for clients, based on factors such as booking patterns and average appointment length.
The company plans to develop new tools focused on AI-powered personalization, optimizing everything from service menus and marketing to memberships and promotions.
The planned investment echoes Boulevard’s movements after its last round of funding, for $70 million in 2022. Among other initiatives, the company developed new AI tools for medspas such as advanced treatment charting.
Since then, Boulevard has reported revenue growth by more than 500%, with major gains from the fast-growing medspa sector.