The rush of November into December is the moment for salons to push up profits and blow out on top services that will increase revenue without driving up costs. Even better is to do it while keeping your eye on that five-year plan.
Embracing these three key ways of making more money this holiday season will immediately boost profits while ensuring your salon is sustainable financially and environmentally for the long term.
1. Ditch Your Laundry
Sounds impossible, but with the advent of sustainable, low-impact disposable towels it really is easy to simply stop doing laundry. Better yet, you can do it quickly without spending masses of time and money on re-education.
The solution? Disposable towels made from sustainable fast-growing wood fibers — and make sure you get the biodegradable ones, not the plastic-reinforced type. These are not only reasonably priced but they save on labor costs, allowing you to redirect that time, effort and space into delivering more services and improved client care. Ka-ching!
2. Double Down on Color
You are not Santa, so don’t give away expensive hair color — not if you want to thrive between now and the next holiday season.
Focus attention on color volumes to make sure the correct amount is mixed every time and that none is wasted. Also, check and reinforce the importance of charging appropriately for every color service.
3. Maximize Your Marketing
The Thanksgiving boom-time is when you should be thinking long-term by being strategic with marketing. Incentivizing high-profit services over the next few weeks —such as bundling free add-ons in with a color service — will introduce clients to fabulous upsells like gloss or scalp treatments and get them hooked.
Choose low-cost but substantial items your team can deliver easily at the shampoo bowl. Bonus: It might even give them an in-between service boost without blocking out your calendar.
Finally, check out Sustain Beauty Co.’s free Marketing Assets for Salons & Stylists for more support in making this your most profitable holiday season yet!
Valorie Tate is the co-founder of Sustain Beauty Co., an eco-friendly beauty supply and equipment platform.